BRAND PARTICIPATES IN FAIR 2 RUEDAS, IN MEDELLÍN, COLOMBIA
Being a Brazilian brand recognized worldwide requires reinvention, technology and international relationships. For this reason, Rinaldi Pneus continues to work to expand its operations abroad, currently being present in 27 countries. Argentina, Paraguay, Belgium and Portugal are among those that stand out in terms of trading volume with the Rio Grande do Sul brand. This increasingly reinforces the international vocation of the manufacturer located in Bento Gonçalves (RS) by exporting tires and inner tubes for on road and off road motorcycles to different continents.
Currently, Rinaldi's export sector accounts for 15% of the company's revenues – but the goal is to increase the index by up to 20%. “Our export line has very diversified demands. For example: Latin America consumes a lot of tires for small motorcycles, while the United States and Europe use more off-road tires”, compares Renan Vicari, who works in Rinaldi's export sector.
In Rinaldi's agenda of international initiatives is the presence in fairs that allow the expansion of the network of contacts around the world. This week, for example, the Rinaldi Pneus team will participate in Feria 2 Ruedas, in Medellín, Colombia. The event will bring together news from the most relevant brands in the world, especially in terms of motorcycles.
Feria 2 Ruedas takes place from May 12th to 15th, at the Plaza Mayor Exhibitions and Conventions, with the expectation of bringing together 62,000 visitors from 35 countries. To get an idea of the size of the event, 430 exhibitors and the presence of at least 200 pilots are expected.
“One of the brand's intentions in participating in 2 Ruedas is to get to know the Colombian public better and start negotiations with distributors in the country. In addition, we also aim to receive visits from customers from neighboring countries”, explains Vicari.
Another recent initiative was a trip by the sales team to Montevideo to better understand the needs of the local market. Commercial manager Cleimar Lagunas and Vicari, from the export sector, participated in the visit. “In Uruguay, Rinaldi has a huge presence and is always innovating to remain the market leader in premium brands”, explains Vicari.
ABOUT RINALDI
Rinaldi Pneus is headquartered in Bento Gonçalves, in Serra Gaúcha, in an area of 35 thousand square meters and with more than 700 employees. The brand will be 53 years old in 2022 and manages to masterfully combine tradition and technology.
Through its network of international distributors, the company is present in more than 27 countries on all continents, in addition to having a strong national coverage. Manufacturer of tires and inner tubes for off-road and on-road motorcycles, scooters, mopeds, non-motorized industrial line and agricultural tractors (light line).
